Photography is a huge driving force in my life. –– always has been. For the most part, I focus on people. But as a commercial and advertising photographer, my skills reach deep into many varied genres. Denver Colorado is my base from where I travel the world for photography commissions.

The path has been a winding one… still is. But diversity helps me thrive. Recently, I’ve directed commercial lifestyle photoshoots for start-up companies and advertisements for international travel corporations like Globus Adventures. Some of the most rigorous photoshoots are the ones for industry. Producing photography for renewable breakthrough energy companies like Xcimer (nuclear fusion energy) and Fervo (geothermal energy) has been exciting.

Over the years, I’ve made fine portraits of judges that are displayed in the halls of federal courts –– had national advertising gigs for giant companies like Firestone –– directed commercial photoshoots at airports –– shot deep in dust coal mines –– produced story-boards for corporate clients and done a ton of lifestyle photography. I’ve worked for US defense contractors like DRS, industrial magazines like Oil & gas Investor industrial photography and more. One of the unique photoshoots developed when my teem closed a fine restaurant for a whole day to illustrate a lingerie catalogue.

Being a professional photographer since I was a teenager makes me vintage (like a fine tawny port, right?). I did have a couple of other jobs during my college years, but made pictures then too. As a white-water river guide, I made action shots for my company and landscape images of the canyons. I even packed an old 8×10 view camera with a Packard shutter on these 4 day river trips. For readers who aren’t historians of photography, a Packard shutter is an air powered leaf shutter activated by a rubber bulb. The shutter stays open as long as the you squeeze the bulb allowing for long exposures. Since I wasn’t truly experienced yet, I overexposed some of the images. But through experimentation, I discovered that mounting the bright sheets of positive chrome onto museum board gave a translucent back-lit quality. I sold them as one-of-kind works of fine-art photography.

After college, I worked as a cameraman and photojournalist for newspapers in Colorado mountain towns. And in Denver, I did a lot of freelance work for magazines like Colorado Homes and Lifestyles. One on my fondest shoots for CLH was of olympian Billy Kidd in Steamboat with his family and in the deep powder. Although I still enjoy interiors and architectural photography, telling stories of people interacting with their environment, is my forte.

But my story starts much earlier. All of this was possible because of my parents. Of course, that’s true for anyone. But in my case, it’s even more befitting. Edward Angelo DeCroce, my big nose Italian dad, and Signe DeCroce, his lovely Norwegian bride founded a Denver photography studio in 1960. And now, with my son working on photoshoots, DeCroce Photography Studio is a three-generation 65 years-old business… WOW!

Please visit the “Tribute” page under “About” to read more about our legacy.

If you click on the first picture below, it will take you to an article about me in Voyage Magazine.